Simple. Real. You.
The DaReal Story
In a world full of noise, trends that fade in a week, and fashion that tries too hard, we asked ourselves a simple question: Whatever happened to keeping it real?
DaReal was born out of a desire to strip away the clutter. We aren't here to chase the latest viral fad. We are here to build the wardrobe you actually reach for every morning. The shirt that fits just right. The fabric that breathes. The style that feels like you.
Owned and operated by SKN Enterprises based in Gurugram, we are a homegrown Indian brand with a global standard of quality.
Our Philosophy
Our tagline isn't just a marketing phrase; it’s the filter we pass every product through.
1. Simple.
We believe sophistication lies in simplicity. No loud logos, no unnecessary zippers, no confusion. Just clean lines and classic cuts that look good in the boardroom and at the bar.
2. Real.
We make clothes for real life. Our fabrics are chosen for durability and comfort because we know you have a busy life to lead. We believe in honest pricing—premium quality without the "luxury label" markup.
3. You.
Fashion should empower you, not disguise you. Our fits are designed to let your personality shine through. When you wear DaReal, you aren't wearing a costume; you're wearing your second skin.
The DaReal Promise
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Quality First
We test our fabrics rigorously to ensure they last.
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Made in India
Proudly designing and manufacturing locally, supporting Indian craftsmanship.
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Customer Obsession
We are real people. If you have a problem, we fix it.
A Note from the Founder
"I started DaReal with a singular vision: to create a brand that men can trust blindly.
Too often, I found myself choosing between quality that was too expensive or affordable clothes that lost their shape after one wash. I wanted to bridge that gap. I wanted to create a brand that stays honest with its customers.
When you buy from us, you aren't just buying a piece of cloth. You are buying into a mindset that values authenticity over hype. Thank you for trusting us with your style."
— Sanjay Yadav
Founder, SKN Enterprises
Keep it Real.
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